Design by Lizz | Case Studies

Case studies

Quicken Loans

The revitalization of an American household name through AI, a structured design system, and bold new strategy.

Growth Design

SEO

Strategy

Design Systems

AI

Case Study

Rocket Mortgage

Growth Design

UXR

CRO

AB Testing

Case Study

itsHome

A fresh end-to-end experience, empowering new hopeful home owners like never before.

Founding Designer

UXR

Design Systems

Growth Design

Brand Design

Case Study

The ARcana logo with the words "ARcana" in gold lettering over a teal 20 sided die. This logo is overlaying a digital table top game map of a castle.
ARCana
Breathing whimsy into a brand that brings table-top gaming into augmented reality (AR).

Freelance

Brand Design

Iconography

Illustration

Case Study

My 9-Years of Experience

Senior + Lead Product DesignerQuicken Loans (Remote)

Senior UX Designer Rocket Mortgage (Remote)

Senior UX DesigneritsHome (Hybrid)

UX/UI DesignerOranum

CRO DesignerKlientboost

Enterprise Website DesignerMopro

Connect

© 2025 Design By Lizz, All Rights Reserved

Original website design from scratch by Lizz Metcalf—developed through Figma Sites & Claude 4.0

Case studies

Quicken Loans

The revitalization of an American household name through AI, a structured design system, and bold new strategy.

Design Systems

Growth Design

SEO

Strategy

AI

Case Study

Rocket Mortgage

Growth through rapid hypothesis-driven testing that added user focused value.

Growth Design

UXR

CRO

AB Testing

Case Study

itsHome

A fresh end-to-end experience, empowering new hopeful home owners like never before.

Founding Designer

UXR

Design Systems

Growth Design

Brand Design

Case Study

The ARcana logo with the words "ARcana" in gold lettering over a teal 20 sided die. This logo is overlaying a digital table top game map of a castle.
ARCana
Breathing whimsy into a brand that brings table-top gaming into augmented reality (AR).

Freelance

Brand Design

Iconography

Illustration

Case Study

My 9-Years of Experience

Senior + Lead Product DesignerQuicken Loans (Remote)

Senior UX Designer Rocket Mortgage (Remote)

Senior UX DesigneritsHome (Hybrid)

UX/UI DesignerOranum

CRO DesignerKlientboost

Enterprise Website DesignerMopro

Connect

© 2025 Design By Lizz, All Rights Reserved

Original website design from scratch by Lizz Metcalf—developed through Figma Sites & Claude 4.0

Case Studies

Past Work

Creative Art

Recommendations

Case studies

Quicken Loans

The revitalization of an American household name through AI, a structured design system, and bold new strategy.

Design Systems

Growth Design

SEO

Strategy

AI

Case Study

Rocket Mortgage

Growth through rapid hypothesis-driven testing that added user focused value.

Growth Design

UXR

CRO

AB Testing

Case Study

itsHome

A fresh end-to-end experience, empowering new hopeful home owners like never before.

Founding Designer

UXR

Design Systems

Growth Design

Brand Design

Case Study

The ARcana logo with the words "ARcana" in gold lettering over a teal 20 sided die. This logo is overlaying a digital table top game map of a castle.
ARCana
Breathing whimsy into a brand that brings table-top gaming into augmented reality (AR).

Freelance

Brand Design

Iconography

Illustration

Case Study