Case Studies
Quicken Loans
Senior Product Designer
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Lead designer in developing an improved online experience through modernized navigation, a retention-focused account experience, engaging AI chat, and core monetization channels.
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Orchestrated and organized research projects of all sizes for the Quicken Loans brand. This included moderated and unmoderated user interviews, user behavior recordings, competitive analysis, market research, and more.
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Led strategy that helped transform historical lead forms through CRO, facilitated design thinking workshops for product partners, and mentored junior designers to refine and grow their design skills.
Rocket Mortgage
Senior UX Designer
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Led lead form optimizations. Achieved a more modern lead form experience that these funnels had never seen before, resulting in large growth during testing cycles.
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Organized and executed moderated user interviews, unmoderated usability testing, affinity mapping, market research, competitive analysis, and other research projects to fully understand our user needs and current pit falls.
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Led strategy and design thinking workshops that helped transform historical lead forms through CRO and created a Figma design system for the brand to allow for a seamless experience across all marketing channels.
